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This web site optometry.westernu.edu had the following on the web site, "Rated as one of the best career choices by the U." Our analyzers noticed that the website said " News and World Report January 5, 2007, the profession of optometry will grow faster than average due to the increasing vision care needs of an aging population." The Website also said " To meet this growing demand, Western University of Health Sciences is offering a Doctor of Optometry degree through its new College of Optometry. WesternU College of Optometry offers. An innovative, case-based, inter-professional didactic and clinical curriculum. Courses that prepare students ." The website's header had doctor as the most important optimized keyword. It is followed by optometry college, optometry graduate degree, and optometry school which isn't as highly ranked as doctor. The next words optometry.westernu.edu used was optometry career. vision care was included but will not be seen by web crawlers.